Sr. Product Designer with 10+ years of experince in product, web, and brand identity design, focused on solving complex problems and creating impactful digital experiences.
CASE STUDIES :
Designing & integrating access to 7 media contents in the Kompas.id app
Increasing bundled subscribers +295.3%
Increasing bundled subscription revenue +142.3%
Designing a new feature to improve epaper reading experience
Increasing epaper adoption rate +31.1%
Increasing daily active users +26.3% & monthly active users +49.8%
Revamping the auto-renewal section on checkout page
Increasing percentage of monthly checkout using auto-renewal from 2.1% to 52.4%
Selected web projects spanning landing page, subscription page and dashboard
PERSONAL PROJECTS:
Collection of explorations focused on visual design, UI, and interaction
A semi-modular display typeface inspired by aeronautics and space exploration
Discover your product designer archetype, top strengths, blind spots, ideal environment, and career path
Get a curated, benchmark-driven perspective on the key metrics to measure across any product type
WEB & BRAND WORKS:
Highland Vegetables
Website
Gamaland
Website
PDM
Website
Hivos
Website
Nusantara Infrastructure
Illustration
Caffeine Lab
Brand Identity
ASEAN
Brand Identity
British Embassy Jakarta
Graphic Design