Caffeine Lab

Year           2018
Role           Art Direction, Visual Design, Naming
Agency     JXL Design Co.

Caffeine Lab is a brand new coffee shop targeted for office worker market. Their first store located at office building Graha Niaga Thamrin Building, Jakarta.

Our task is creating brand identity from scratch, from naming to visual identity, packaging, marketing collateral, social media post, merchandise etc.

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Photo courtesy of @manualjakarta