Caffeine Lab
Year 2018
Role Art Direction, Visual Design, Naming
Agency JXL Design Co.
Caffeine Lab is a brand new coffee shop targeted for office worker market. Their first store located at office building Graha Niaga Thamrin Building, Jakarta.
My task is creating brand identity from scratch, from naming to visual identity, packaging, social media post, merchandise & other marketing collaterals.
![2_Caffeine-Lab_Logo-2](http://zusuf.com/wp-content/uploads/2020/03/2_Caffeine-Lab_Logo-2.jpg)
![2_Caffeine-Lab_Logo-2](http://zusuf.com/wp-content/uploads/2020/03/2_Caffeine-Lab_Logo-2.jpg)
![1_Caffeine-Lab_Logo3](http://zusuf.com/wp-content/uploads/2020/04/1_Caffeine-Lab_Logo3.jpg)
![1_Caffeine-Lab_Logo3](http://zusuf.com/wp-content/uploads/2020/04/1_Caffeine-Lab_Logo3.jpg)
![3_Caffeine-Lab_Cup2](http://zusuf.com/wp-content/uploads/2020/04/3_Caffeine-Lab_Cup2.jpg)
![3_Caffeine-Lab_Cup2](http://zusuf.com/wp-content/uploads/2020/04/3_Caffeine-Lab_Cup2.jpg)
![4_Caffeine-Lab_Instagram](http://zusuf.com/wp-content/uploads/2020/03/4_Caffeine-Lab_Instagram.jpg)
![4_Caffeine-Lab_Instagram](http://zusuf.com/wp-content/uploads/2020/03/4_Caffeine-Lab_Instagram.jpg)
![5_Caffeine-Lab_Apron](http://zusuf.com/wp-content/uploads/2020/03/5_Caffeine-Lab_Apron.jpg)
![5_Caffeine-Lab_Apron](http://zusuf.com/wp-content/uploads/2020/03/5_Caffeine-Lab_Apron.jpg)
![7_Caffeine-Lab_Tshirt2](http://zusuf.com/wp-content/uploads/2020/04/7_Caffeine-Lab_Tshirt2.jpg)
![7_Caffeine-Lab_Tshirt2](http://zusuf.com/wp-content/uploads/2020/04/7_Caffeine-Lab_Tshirt2.jpg)
![Caffeine Lab_Coffee Shop_1](http://zusuf.com/wp-content/uploads/2020/04/Caffeine-Lab_Coffee-Shop_1.jpg)
![Caffeine Lab_Coffee Shop_1](http://zusuf.com/wp-content/uploads/2020/04/Caffeine-Lab_Coffee-Shop_1.jpg)
![Caffeine Lab_Coffee Shop_2](http://zusuf.com/wp-content/uploads/2020/04/Caffeine-Lab_Coffee-Shop_2.jpg)
![Caffeine Lab_Coffee Shop_2](http://zusuf.com/wp-content/uploads/2020/04/Caffeine-Lab_Coffee-Shop_2.jpg)
![Caffeine Lab_Coffee Shop_3](http://zusuf.com/wp-content/uploads/2020/04/Caffeine-Lab_Coffee-Shop_3.jpg)
![Caffeine Lab_Coffee Shop_3](http://zusuf.com/wp-content/uploads/2020/04/Caffeine-Lab_Coffee-Shop_3.jpg)
Photo courtesy of @manualjakarta